An "Ambition" from Kult for the millennials

After the grand success of Kult Gladiator & Kult Beyond, Kult launches the Kult Ambition It comes with power packed performance for the tech savvy and feature hungry millennials

New Delhi, December 4th, 2017:Buoyed by the resounding success of Beyond and Gladiator, Kult, a new age telecom brand, today announced the launch of a budget smartphone, Kult Ambition. Priced at INR 5,999, the device will be available on Amazon.in, starting 11th December’17 (https://www.amazon.in/ambition). With multiple highly advanced features, the device is designed to offer best in class mobility experience to its consumers.

Kult Ambition comes with a 5-inchON-CELL HD IPS, display with 720 x 1280-pixel resolution that will enhance the user experience allowing them to immerse themselves in the large screen. It is powered by a MediaTek MTK6737 SoC backed with 3GB RAM and offers a 32GB internal storage with external memory expandable up to 32GB via microSD card. Equipped with a 1.25 GHz Quad Core processor, the device offers a fast paced and thrilling experience.

The smartphone sports a stunning 13MP rear AF and 5MP selfie camera with Front and Rear Flash, which enables users to take better, sharper and good quality pictures. It draws power from a 2600mAh battery. Other connectivity options include 4G LTE, Wi-Fi, Bluetooth and also has OTG support.

Commenting on the launch, Mr. Nitesh Gupta, Director, New Product Development, Kult, said, "Ambition is our third launch within this quarter and is representative of the buoyant consumer sentiment around the brand Kult.We are dedicated to offer products that promise high reliability andcompelling experience at a competitive price, and Kult Ambition is best suited to the needs of Indian youth who is a 24X7 digital native seeking to serve all his personal, entertainment and information needs through his device."

"Kult will continue to bring innovative products at competitive and affordable price points at a pace that is aligned to the needs of the young consumer. Further, our endeavor will be to provide best quality service to our customers through our widespread network of 750+ service centers across India. We believe our unique products, compelling pricing, feature rich products coupled with our service strength will provide consumers the best overall ownership experience."He further added.

Commenting on the partnership, Mr. Noor Patel, Director Category Management, Amazon India, said"At Amazon.in, we are continuously striving towards adding new selection for our customers across categories. Reiterating our long-term commitment with Kult, we are delighted to offer our customers exclusive access to ‘Ambition’.We are confident that this new product addition shall be well received by our customers across the country. Smartphones have been a top selling category on Amazon.in."

Weighing just 160 gms, the device ensures smooth performance, multi-tasking and boasts of the latest Android Nougat 7.0 OS. It sports a sleek look and design giving the handset an elegant feel.Kult Ambition comes with pre-installed Amazon.in app, Amazon Prime Video, Opera mini, Go2pay to recharge/Pay mobile bill.

Display 5", ON-CELL HD IPS, multi-touch capacitive touchscreen, 1280*720 resolution, 2.5D
Size(LxWxD) 145.35mm x 72.7 x 9.1mm
Software Android 7.0 Nougat
Memory 3GB RAM, 32GB Flash Internal Memory, External Memory Expandable Up to 32 GB
Processor MTK 6737, Quad-Core 1.25 GHz, 64-bit, (ARM Mali-T720 MP1 650 MHz GPU)
Battery 2600 mAh battery
Camera Rear facing – 13MP, Auto-Focus with LED Flash Front Facing – 5MP, Selfie Flash
Sensors Fingerprint, Accelerometer, Proximity, Ambient Light, Compass
Connectivity 4G enabled, Wi-Fi

About Kult:

Kult is a new age Indian brand focused on offering innovative, clutter-breaking smart devices. Kult, as the name suggests, is about alternate thinking- breaking the norm- with innovative differentiation. The brand is from Optiemus group, which also has a licensing agreement with BlackBerry to design, manufacture, market and distribute BlackBerry branded devices in India, Sri Lanka, Bangladesh and Nepal.

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace. For more information, visit www.amazon.in/aboutus. Join Amazon Newsroom: Twitter | Facebook

For more information, visit www.amazon.in/aboutus

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Media Contact:

For Kult & Optiemus Infracom
Somya.jain@text100.co.in | +91 9711829546
Kaustav.kalita@text100.co.in | 91 8800772521

For Amazon.in

Aakriti Agarwal
aagarwal@webershandwick.com aagarwal@webershandwick.com | +91 9620458152